As someone typically 'not a fan of anime' outside of Tezuka & Miyazaki & their legion of imitators, I thought this logo was pretty cool & refreshing!
The icy lettering of the logo also brings to mind some cool games we used to play back in the day...
For example-- there was one on the NES that I thought was really clever, just that I always sucked at it. What was it again..? It had to do with trying to work yourself down a series of icy platforms, rolling an egg in front of you, trying to avoid the bad guys.
I swear I'm not making that up, lol...